Capabilities

Your partner from concept to shelf.

Six connected disciplines — one team. We partner with brands and retailers to turn a hunch about the next category into a product on national shelves.

Diverse beauty portraits — ICS Group capabilities
01

Insight & trend

Consumer, category and retailer signals turned into product roadmaps.

  • Global trend scouting
  • Category audits
  • Retailer roadmaps
  • Concept sprints
02

Brand & packaging design

In-house creative team building brands from name to shelf.

  • Brand identity
  • Structural packaging
  • Artwork production
  • Range architecture
03

Formulation & R&D

Chemists across skincare, haircare, personal care, colour and fragrance.

  • Bespoke formulation
  • Stability & safety
  • Regulatory across markets
  • Sensorial refinement
04

Private label manufacturing

Scalable production, fill and finish for national retailer volumes.

  • Skincare & haircare
  • Fragrance & body
  • Colour cosmetics
  • Bath & bodycare
05

Distribution & retail

Active sales teams on the floor with every major SA retailer.

  • National key accounts
  • Category management
  • In-store execution
  • Export & wholesale
06

Brand ownership & licensing

We build and grow our own brands, and license selectively.

  • House brands
  • Licensed IP
  • White label
  • Category joint-ventures

Have a category in mind?

Tell us the retailer, the shelf, the gap — we’ll come back with a concept, a formula, and a route to launch.

Brief us →